Layukan samar da na'ura mai kwakwalwa za su kawar da buƙatar layin samarwa na gaba ko baya, ta yadda za a rage farashin aiki sosai.
Sweetgreen yana shirin ƙaddamar da gidajen abinci guda biyu sanye da layin samar da Infinite Kitchen. Tun lokacin da ya sayi Spyce a cikin 2021, ra'ayi mai raka'a biyu cikin sauri na yau da kullun sanye take da tsarin mutum-mutumi, kamfanin yana aiki don tantance lokacin da kuma inda za'a yi amfani da kayan aikin, wanda ke amfani da bel na jigilar kaya don rarraba sassan kayan abinci daidai.
Shagon farko tare da layin samarwa na atomatik zai buɗe Laraba a Naperville, Illinois. Ana sa ran bude Infinity Kitchen na biyu a karshen wannan shekara. Wannan zai zama haɓakawa zuwa gidan cin abinci na yanzu wanda zai taimaka wa kamfanin fahimtar yadda za a haɗa tsarin da kyau a cikin shafukan da ake da su a nan gaba.
"Mun yi imanin wannan sabon ra'ayi na atomatik zai iya haifar da ingantattun hanyoyin da za su ba mu damar haɓaka cikin sauri da samun riba mai yawa," in ji Shugaba Jonathan Nyman yayin kiran samun kuɗin shiga na farko-kwata na kamfanin. "Yayin da muke ci gaba da gwaji da koyo, muna sa ran Infinite Kitchen zai ƙara shiga cikin bututunmu."
Layin samar da mutum-mutumi zai shirya 100% na umarni, yana kawar da buƙatar layin samar da gaba da baya. Kimanin rabin ma'aikata masu canzawa a gidajen cin abinci na Sweetgreen suna cikin samarwa ko taro, ma'ana tsarin zai 'yantar da ma'aikata don mai da hankali kan yiwa abokan ciniki hidima.
Kitchen mara iyaka ana tsammanin zai samar da babban ƙarfin haɓaka, wanda Neman ya ce ya kasance "mayar da hankali" ga Sweetgreen a cikin watanni shida da suka gabata. Haɓakawa a cikin ma'aikata da ma'aikata, ingantattun kayan horarwa da sabon tsarin jagoranci wanda ke kawar da masu gudanarwa na tsakiya sun kara saurin sabis. Sabbin tsare-tsare, gami da shagunan kantuna na farko da aka kaddamar a bara, suma sun sami karuwar kayan aiki.
Nieman ya ce "Yayin da matakan ma'aikatanmu da yanayin aikinmu ke inganta, muna mai da hankali sosai kan haɓaka iyakoki kan layukan samar da dijital mu," in ji Nieman. "Mun sami damar haɓaka iya aiki da kashi 20 cikin ɗari a cikin dukkan jiragen ruwa, wanda ke nufin ƙarin kashi 20 cikin 100 na mutanen da muke yi wa hidima."
Har ila yau, kamfanin yana aiki don ƙara saurin sabis a kan layi na gaba yayin da duniya ta sake buɗewa kuma yawancin abokan ciniki suna komawa gidajen cin abinci.
Nieman ya ce "An sami babban ci gaba a kan layin gaba, kuma mun mai da hankali sosai kan kara karfin gaba." "Waɗanda abokan cinikin da suka fara sana'arsu a cikin gidajen cin abinci namu yawanci suna shiga tsarin mu na dijital kuma suna zama abokan ciniki masu mahimmanci a gare mu."
Don haka, kwanan nan kamfanin ya ƙaddamar da Sweetpass, shirin aminci na farko cikin shekaru biyu. Membobi suna samun damar samun lada da ƙalubale, da kuma damar samun sabbin abubuwan menu da ƙayyadaddun kayayyaki. Tsarin matakin biyu kuma ya haɗa da Sweetpass +, biyan kuɗi na $10 kowane wata wanda ke ba wa masu amfani da aminci kyauta $3 kashe umarni na yau da kullun na Sweetgreen, tallafin abokin ciniki fifiko, fa'idodin jigilar kaya, farkon samun kayayyaki da sauran keɓancewar fasali.
"Ƙaddamarwar mu ta yi kyau sosai kuma ta sami babban amsa," in ji Niemann. "Mun yi imanin wannan shirin yana da yuwuwar haɓaka ribar ba kawai ta hanyar ƙididdige kuɗin zama memba ba, har ma ta hanyar faɗaɗa tushen abokan cinikinmu a hankali."
Ya ce Sweetgreen ya nuna sha'awa mai ƙarfi a cikin nau'ikan kyauta da kuma biyan kuɗi, duka biyun suna ba da izinin gyare-gyare mai yawa da fa'idodi na musamman.
"Hanyar da muka gina shi ya ba mu keɓantawa da yawa," in ji shi. "Za mu iya kashe kuɗi sosai a kan tallace-tallace da tallace-tallace da kuma yadda za mu ƙara yawan baƙo ba tare da yin amfani da matakan da suka dace ba."
Tallace-tallacen dijital sun kai kashi 61% na kudaden shiga na Sweetgreen a cikin kwata na farko, tare da kusan kashi biyu bisa uku na tallace-tallace da ke fitowa daga tashoshi kai tsaye na alamar. Haɓaka tallafin dijital ya ba da kwata mai ƙarfi, tare da Sweetgreen yana aika kudaden shiga mai ƙarfi da yanke asarar sa. Sakamakon ya ba Neman kwarin gwiwa kan ikon kamfanin na samun riba a karon farko nan da 2024.
Kasuwancin farko-kwata ya tashi da kashi 22% zuwa dala miliyan 125.1, kuma tallace-tallacen kantuna iri ɗaya ya karu da kashi 5%. Haɓaka kwatankwacin ya haɗa da haɓaka 2% a cikin adadin ma'amala kuma ya amfana daga haɓakar 3% na farashin menu da aka aiwatar a cikin Janairu. Kudaden shiga na AUV na kamfanin ya karu zuwa dala miliyan 2.9 daga dala miliyan 2.8 a farkon kwata na shekarar 2022.
Matsakaicin matakin gidan cin abinci ya kasance ɗan kwanciyar hankali a kashi 14%, ƙasa daga 13% shekara guda da ta gabata. Daidaitaccen asarar EBITDA na kwata ya kasance $6.7 miliyan, ƙasa daga $17 miliyan a farkon kwata na 2022. Ban da tasirin hana harajin ma'aikata na Dokar CARES, ƙimar matakin gidan abinci zai kasance 12% da asarar EBITDA da aka daidaita na $13.6 miliyan.
Farashin abinci, abin sha da marufi ya kai kashi 28% na kudaden shiga na kwata kuma sun kasance maki 200 sama da na 2022. Ƙaruwar ta faru ne saboda rushewar marufi da kamfanin ya fuskanta a farkon shekarar. Kudaden aiki da abubuwan da ke da alaƙa sun kai kashi 31% na kudaden shiga, ƙasa da maki 200 daga daidai wannan lokacin a bara.
Kudaden kuɗaɗen gudanarwa da na Sweetgreen na kwata sun kasance dala miliyan 34.98, ƙasa da dala miliyan 15.3 daga shekarar da ta gabata, saboda raguwar dala miliyan 7.9 a cikin kuɗaɗen ramuwa na tushen rabo, raguwar 5. $1 miliyan cikin fa'idodin da suka shafi Lamunin Riƙe Harajin Ma'aikata da albashi da fa'idodi. .
Ƙananan farashin, haɗe da ribar gidan abinci mafi girma, sun taimaka wa Sweetgreen rage asararsa zuwa dala miliyan 33.7 daga dala miliyan 49.7 a shekara da ta wuce.
Baya ga daidaita tsarin shugabancinsa, kamfanin ya sanar a farkon wannan shekarar cewa yana daukar matakan sarrafa farashi, yana rage kudaden cibiyar tallafi daga dala miliyan 108 a shekarar 2022 zuwa dala miliyan 98 a shekarar 2023. Neman yana tsammanin kudaden cibiyar tallafi a matsayin adadin kudaden shiga don bunkasa 16-17% na cikakken shekara, daga 30% a cikin 2019.
"Babu shakka cewa ci gaba da inganta ingantaccen aiki na cibiyar tallafin mu shine babban fifiko ga ƙungiyar gudanarwarmu," in ji shi. "Za mu ci gaba da haɓaka cibiyar tallafi ne kawai idan ƙarin saka hannun jari ya samar da kyakkyawar riba kan babban jari."
Sweetgreen ya kuma ɗauki hanyar da ta fi dacewa don faɗaɗa kasancewarsa, buɗe sabbin shagunan ƙasa da sauri kuma yana mai da hankali kan "inganci fiye da yawa" lokacin shiga sabbin kasuwanni. Kamfanin yana shirin bude sabbin shaguna 30-35 a wannan shekara, daga shaguna 39 da aka bude a shekarar 2022. A cikin kwata na farko, kamfanin ya bude gidajen cin abinci 12 tare da rufe uku, wanda ya kawo karshen kwata da jimillar shaguna 195. CFO Mitch Rebeck ya ce duk shagunan da aka rufe suna da shagunan da ke kusa da ke ba da "kyakkyawan ƙwarewa ga abokan ciniki da membobin ƙungiyar," yana barin Sweetgreen ya amfana ta hanyar canza tallace-tallace daga wannan kantin zuwa wani.
Baya ga yanke farashi da kuma ɗaukar matakan taka tsantsan don haɓakawa, Sweetgreen yana kallon shirin amincin sa a matsayin mai haɓaka tallace-tallace da samun riba. Wani mai haɓakawa yana ba da menu mai faɗi.
Takaitacciyar takaddama ta shari'a tare da Chipotle Grill na Mexica bai rage fatan Nieman ba game da sabon menu na alamar. Kwanaki kadan bayan da kamfanin ya saki Chipotle Chicken Burrito Bowl, wanda aka biya shi a matsayin tasa na farko ba tare da wani kayan lambu ba, Chipotle ya shigar da kara a gaban kotu yana zargin sarkar salatin da keta haƙƙin mallaka. Masu fafatawa da sauri sun cimma yarjejeniya, kuma Sweetgreen ya canza sunan samfurin zuwa Chicken + Chipotle Pepper Bowl.
Ko da tare da sake fasalin bayan ƙaddamarwa, kwanon burrito har yanzu ya yi fice kuma ya wuce burin sayan abokin ciniki, ya zama ɗaya daga cikin manyan samfuran Sweetgreen guda biyar mafi kyawun aiki.
Niemann ya ce kamfanin yana da "tsarin menu mai ƙarfi" wanda ya haɗa da gwada ƙwayar hatsi da furotin masu koshin lafiya da haɗin gwiwa tare da masu dafa abinci masu tasiri. Haɗe-haɗe na ci gaba wani yanki ne na mai da hankali. Alamar kwanan nan ta fito da hummus azaman gefen tasa don burodin focaccia. Kamfanin ya kuma fadada hadayun abin sha tare da sabbin zaɓuɓɓukan soda lafiya kuma ya ƙara sabon kayan zaki a cikin menu na kayan zaki.
Neman ya ce "Yayin da wannan shine farkon, mun riga mun ga karuwar kudaden kuɗi kusan 25% a cikin makonni uku na farko na ƙaddamarwa," in ji Neman. "Mun yi imanin dama ta gefe za ta haifar da wata babbar dama ga Sweetgreen a cikin shekaru masu zuwa."
Wasiƙar imel na mako-mako sau biyar-biyar wanda ke sa ku sabunta sabbin labaran masana'antu da sabbin abubuwan da ke cikin rukunin.